Faithlife
—Grow in the Light
Industry
The Global Church
Tech
Software
Services
Brand Architecture
Brand Identity and System
Digital
Environmental
Marketing
Product
Motion
Video
More to write here about the project, just a little summary of some sort to basically BS my way through a legitimate looking project that shows off what I can do
Logo System.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Icon System.
— product icons
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Icon System.
— gradient bar integration
The Faithlife Gradient bar was created as part of the visual identity system. It’s a work horse visual communication device that creates instant brand recognition & visualizes the brand promise “Grow in the Light”.
Color System.
“Faithlife” instantly evokes an association with the color green. Green is emphasized by limiting its usage. This is counterintuitive, but by allowing white or light gray to take up the majority of the color real estate, the brand conveys a light and uplifting feel. Using small pops of green in contrast with white & gray together with a pastel tertiary pallet makes the primary green stand out all the more.
Illustration.
“Faithlife” instantly evokes an association with the color green. Green is emphasized by limiting its usage. This is counterintuitive, but by allowing white or light gray to take up the majority of the color real estate, the brand conveys a light and uplifting feel. Using small pops of green in contrast with white & gray together with a pastel tertiary pallet makes the primary green stand out all the more.
Photography.
Growing in the light
By using high-key, backlit photography with floods of natural sunlight, the photography not only creates a distinct look that is fitting with the color palette, it also conveys the tagline & brand essence.
Imagery hints at the use of technology by including digital devices. However, the focus is always people—not devices.
Sites Preview Loop
Proclaim Preview Loop
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