Ridge & Blade
—Cutting Edge

Services
Brand Essence
Logo
Brand Identity
Brand Voice
Social

Industry
Personal care
Men’s Fashion

This high-end barbershop in Big Sky, Montana, embodies a debonair spirit, where classic style meets modern luxury. With a brand essence rooted in confidence and charm, the shop offers a meticulously crafted experience for clients who value sophistication and refinement.

Moodboard

Strong, bold, and stylish, the brand exudes a manly nostalgia that harks back to the 60s and 70s, evoking the thrill of a motorcycle ride, the essence of billiards, and a masculine athletic vibe, all wrapped in the rich scent of leather and aged wood.

The Logo

A customized, chunky type with flared serifs evokes a sense of masculinity and nostalgia. Set on a subtle rising curve, the letters flow into each other, creating a distinctive look that feels both classic and strong.

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