Sidney MT
—Montana’s Sunrise City.

Services
Brand Essence
Brand Identity
Brand Voice
Brand Assets
Marketing
Social

Industry
Civic

Sidney is a small, vibrant town and a tight-knit community that embodies a rural American spirit. Surrounded by sweeping plains and rich farmland, Sidney serves as a hub for farming, ranching, and oil production. This rebrand captures the town's evolving identity while honoring its heritage and community-driven future.

The Sunrise City

Located along Montana’s eastern border with North Dakota, Sidney holds the distinction of being the first city in the state to see the sunrise. Long referred to as 'Montana’s Sunrise City,' the phrase has been warmly embraced by the community.

The Big Idea

Sunrise is the inspiration.

New Beginnings / Promise & Potential
Growth & Renewal / Hope & Optimism
Beauty & Inspiration / Vitality & Energy
Warmth & Welcoming

The Logo

The logo gives Sidney a unique identity that reflects the community’s character, fostering pride and brand recognition to attract visitors, residents, and businesses alike.

The Watertower

Located in a city park along Highway 16, the water tower stands nearly 100 feet tall and serves as a prominent local landmark. Visible from miles away, it’s a proud symbol of the town’s identity and community spirit.

Color. Type
—brand identity / look & feel

Application.
—tone / voice / look & feel

Extended Logo system.

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